Are you having trouble turning website visitors into customers? This guide shows you the most effective ways to optimize your conversions on your e-commerce website.

In this blog post, you'll learn how to optimize your B2B marketing by using Ideal Customer Profiles (ICPs). We'll show you how to effectively segment your target group and assess the product-market fit — with a free template!

B2B buyer personas are at the heart of your marketing! In this blog post, you'll learn how to precisely develop them and use them effectively for your business to better understand your target audience and market your products perfectly. More success and sales are waiting for you!

Marketing for B2B companies is not easy. In contrast to our D2C colleagues, we have less quantitative data. How can you still tailor your marketing perfectly to your target group? We'll look at that in this article.